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May 5, 2022

Drug-based treatment is old school: the future is digital therapy

Sidekick Health raises Iceland’s biggest round of the year to bring “third generation therapeutics” to a mainstream audience


Cofounders Saemundur Oddsson and Tryggvi Thorgeirsson

Digital health is probably not the first thing that springs to mind when you think of Iceland. It’s more likely volcanoes and Björk — but Reykjavik's Sidekick Health is making a good case to climb up the list.

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Sidekick Health offers educational videos, medicine reminders, personalised, AI-driven action plans and motivation messaging within its app
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Sidekick offers users gamified experience that promotes behaviour modification to reduce stress, improve physical activity, sleep and diet and overcome barriers to change
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Kai Nicol-Schwarz

Kai Nicol-Schwarz was a senior reporter at Sifted. He covered AI and UK tech.

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