Analysis

August 24, 2020

Good vibrations — men’s sexual wellness gets the tech treatment

From premature ejaculation and erectile dysfunction, to spinal injuries and sextech for over-50s, male sex products are reaching climax


Tim Smith

8 min read

Sextech — technology to enhance and improve our sex lives — has grown from having a seedy reputation, consigned to the shelves of sex shops, to a multimillion euro digital industry in recent years.

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The MYHIXEL masturbator
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Patricia López, founder of MYHIXEL
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Screenshots from MYHIXEL’s orgasm control therapy app
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The Tenuto is designed to constrict the penis, while delivering vibrations to the side of the shaft and perineum (the area between anus and testicles)
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Animated representation of the Tenuto fit
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Soumyadip Rakshit, chief executive of MysteryVibe
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A selection of LELO’s prostate toys
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Zachary Zane, sex columnist and b-Vibe ambassador
<y>“X feojdz rs lncgmasunh”</y>
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Tim Smith

Tim Smith was news editor at Sifted. He covered deeptech and AI, and produced Startup Europe — The Sifted Podcast . Follow him on X and LinkedIn

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