Analysis

September 3, 2024

Inside SellerX: valued at $1bn by investors; now up for auction

Covid posterchild SellerX will go up for auction at a Berlin hotel in two weeks time: a decision made by two of its debt investors.


SellerX's cofounders.

It’s 2021 and the Amazon aggregator boom is in full swing. A cohort of companies have popped up, surfing the pandemic-fuelled ecommerce hype by buying up small online sellers and, as the name suggests, aggregating and scaling them up.

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Freya Pratty

Freya Pratty is Sifted's associate editor. She covers UK tech and leads Sifted's investigations. Follow her on X , LinkedIn and Bluesky

Miriam Partington

Miriam Partington was a senior reporter at Sifted, based in Berlin. She covered the DACH region and the future of work, and wrote Startup Life , a weekly newsletter on what it takes to build a startup.

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