Opinion

December 31, 2021

​The battle for the C-level: how scaleups can attract the best digital leaders

Filling central C-level positions can make or break the success of scaleups.


Martina van Hettinga

This year, more VC capital has flowed into the ambitious European scaleup scene than ever. Founders are raising amounts that previously they could have only dreamed of. But the deluge of fresh capital also means that the battle for the best leaders in Europe is intensifying. After all, filling central C-level positions can make or break the success of VC-backed companies stands and falls with filling the central C-level positions — and no one knows this better than the investors. The ink has barely dried on the term sheet, yet the founders are quickly confronted with the vehement demands of their investors to hire the best — and more like yesterday than tomorrow.

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