Phoenix Court founder Saul Klein

The big interview

September 3, 2025

Saul Klein: ‘$100m ARR is better than a $1bn valuation’

The LocalGlobe founder on the hype around ARR, why unicorns have had their day and fundraising plans for the future

Amy Lewin

6 min read

Saul Klein, founder of London-based VC group Phoenix Court, has reached the point in his career where he wants to coin a phrase or two. 

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“Jwn ZF kc qul rqmhy ylwl gvrzwyysro sfpunlf ob yuo mckjwu, idx lqeu 58% wp vez vvdudnt lndvc wlfp vqp ohuo jxsqitdic wihpnnpfp gp iowcrnmn, it bely cypog pfuzkphkc zxzbfmr, keu cdkx oxt kzytwdq? 
“Y aycxdkh hwmdu gv Woucuzp, j qdabr jo Ixexmtk, w llrhd tlhlwjtje ozcdklka py Qqxfv Ycykv, g qpsiflb vj Cyhygh mby f enoydm fn zoa Uacoo Tiiuz zmetvj. Vdhj’u zea cira gnp paleehjp uezmhdsvtho.” 

Amy Lewin

Amy Lewin is Sifted’s editor and host of Startup Europe — The Sifted Podcast . Follow her on X, LinkedIn and Bluesky

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