June 8, 2021

New £75m UK-based fund aims to tackle diversity gap

Salonica Maroon's launched a new £75m fund aimed at increasing the diversity of founders.

Freya Pratty

3 min read

Ethnic minority entrepreneurs are over a third more likely to have given up on venture due to a lack of funding compared to their white peers.

That’s according to new research by private equity firm Salonica Maroon, which specialises in social impact investing and has just launched a new £75m fund aimed at tackling the diversity problem. 

The fund will be available to founders from genders and cultural backgrounds traditionally underrepresented in venture-backed businesses. This is the firm’s first fund that’s aimed solely at entrepreneurs from diverse backgrounds. 


“We'll be investing growth capital into consumer and retail led businesses,” explains Omar Majid, head of sustainability at the firm. “Decisions over which of those businesses receive investment comes down to two key areas: the financial case and the sustainability case.”

The fund is the largest diversity-focused fund announced in the UK in recent years. Ada Ventures closed a $50m fund in December of last year to fund overlooked founders and overlooked markets. 

Other UK-based, diversity-focused funds include January VC, which invests in early stage startups and is particularly focused on those from diverse backgrounds, Goodsoil VC, funding diverse teams across sub-saharan Africa and Europe, Impact X and Voulez Capital.

For Salonica Maroon’s Majid, the ultimate goal of diversity focused funds is to help people see that more diverse entrepreneurship creates better business.  

“It’s how we'll show diversity creates superior returns, something that's already been shown by research highlighting that firms scoring highly on various diversity metrics are also outperforming their peers,” he says.

Majid says there’s also research that suggests that increased entrepreneurship among ethic minority groups leads to a greater sense of societal belonging.

“Entrepreneurship should be reflective of society at large, it's as simple as that. Why? Because it helps shape a landscape of products, goods and services that actually meet and fulfil the needs of all segments of society, not just the few.”

Business owner survey 

Salonica’s study, which surveyed over 500 business owners in the UK, found that 47% of white founders have given up on a project due to a lack of funding. That’s compared to 74% of Black entrepreneurs, 68% of those from mixed or multiple ethnic minority groups, and 56% of Asian business owners.

40% of Black entrepreneurs named persistent racism as a contributing factor in their inability to secure funding, as did a third of Asian entrepreneurs.

More than three quarters of Black business owners also agreed that minorities are less favourably treated by investment companies, as did 61% of Asian entrepreneurs and 59% of mixed or multiple ethnic minority groups.


The feeling among business owners is echoed by the figures. 

A report last year showed that, between 2009 and 2019, just 0.24% of venture capital went into teams of Black entrepreneurs. It also showed that, across that decade, only one Black female founder raised Series A funding.  

The new research also shed a light on the female experience of securing funding. It finds that 58% of women feel ‘overwhelmed’ and ‘unconfident’ about the process, compared to 34% of men.

Freya Pratty

Freya Pratty is a senior reporter at Sifted. She covers climate tech, writes our weekly Climate Tech newsletter and works on investigations. Follow her on X and LinkedIn