Podcast

March 19, 2024

How to create a sales strategy

In the last episode of The Inclusive Startup Playbook podcast series, we quiz the experts on how to create a top-notch sales strategy


Steph Bailey

1 min read

(L-R): Jenna Lloyd, fractional CMO at Made For More Marketing, Steph Bailey, head of content at Sifted, Kevin Petry, operating partner at Newark Venture Partners and sales advisor at Morgan Stanley Inclusive Ventures Lab, Jenny Tsai, founder and CEO at Wearisma

It's all well and good having a great product or service, but how are you going to sell it?

In the last episode of this podcast series (for now), we explore how startups can create a top-notch sales strategy. We're joined by Kevin Petry, operating partner at Newark Venture Partners and sales advisor at Morgan Stanley Inclusive Ventures Lab, Jenny Tsai, founder and CEO at Wearisma, and Jenna Lloyd, fractional CMO at Made For More Marketing.

We dive into how you can best define your target audience, the differences between a B2B and a B2C sales strategy, how to create genuine relationships with customers, how to utilise social media and much more.

Listen to The Inclusive Startup Playbook on:
👉Spotify
👉 Apple
👉 And more

Presenters: Anisah Osman Britton and Steph Bailey
Editor: Billy Craigon
Producer: Steph Bailey
Project manager: Tanya Maheshwari 

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Steph Bailey

Steph Bailey is head of content at Sifted. Follow her on Twitter and LinkedIn