Nafisa Bakkar, founder and CEO of Amaliah

How to

March 22, 2024

How to sell to Generation M

Nafisa Bakkar of Amaliah shares her top tips on how to market to Muslims during and after the month of Ramadan

"Being Muslim often means having a set of values that can impact how we eat, travel, date, dress and consume — this has major ripple effects on how we spend our money,” says Nafisa Bakkar, founder and CEO of Amaliah, a media company focused on centring the voices and stories of Muslim women and an agency that works with brands, agencies and charities — like Spotify, Lush and Pinterest — to consult around, market to and support product development for the Muslim market. Nafisa is also the author of How to make money, a guide to building a six-figure business.

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Anisah Osman Britton

Anisah Osman Britton is coauthor of Startup Life , a weekly newsletter on what it takes to build a startup. Follow her on X and LinkedIn

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