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April 25, 2022

Rooser hauls in $23m to streamline Europe’s seafood markets

For every two fish eaten, one is wasted — Rooser wants to help change that.


Freya Pratty

4 min read

Rooser

Joel Watt studied accountancy, but pretty quickly realised it wasn’t for him. So he packed his bags and moved back to the tiny town in northeast Scotland where he’d grown up, remortgaged his parent’s house with a cousin and started a business. A fish factory to be exact. 

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Joel Watt, founder of Rooser
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Freya Pratty

Freya Pratty is a senior reporter and investigations lead at Sifted. Follow her on X , LinkedIn and Bluesky

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