Analysis

September 18, 2023

Software for pests and tractors: These rollups want to buy it

The software rollup wave is coming to Europe

Eleanor Warnock

4 min read

Software for pest controllers, water treatment centres and tractors might not sound sexy. 

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Eleanor Warnock

Eleanor Warnock is an advisor to VC firm Bek Ventures, and writes a newsletter on tech and writing. She was previously Sifted’s deputy editor. Find her on X and LinkedIn

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