The big interview

October 1, 2025

Robotics startup Sereact aims to upend the labour market: ‘It will require a massive amount of capital’

The Stuttgart-based company’s vision-language-action model can be deployed on any robot, from arms to humanoids


Tom Nugent

7 min read

Ralf Gulde’s first job as a 16-year-old was as a picker in warehouses where he’d fulfill customer orders. It paid him “€6 or €7” per hour, he says, and “the time just wouldn’t go by [...] especially on the late shift, which was 2pm to 10pm”.

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PickGPT interface
PickGPT interface
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Sereact robot
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Tom Nugent

Tom Nugent is Sifted’s managing editor. Follow him on X and LinkedIn

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