Opinion

July 21, 2021

Revolut: required study for any student of disruption

Revolut’s go-to-market strategy is a masterful lesson in what the late Clayton Christensen called 'disruptive innovation'.


Nicolas Colin

5 min read

Nikolay Storonsky, Revolut CEO

There’s long been a question as to who would emerge as the winner in the brutal battle between the many neobanks that have popped up over the past decade. Although others have had quite a ride, including Wise with its recent London listing, Revolut is now clearly positioned at the front of the pack after its impressive raise this week. It’s now the UK’s most valuable private company. 

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Nicolas Colin

Nicolas Colin is cofounder of VC firm The Family. He writes a regular column for Sifted

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