Analysis

October 6, 2025

Resilience is bigger than a buzzword

At Sifted Summit, we’re spotlighting the human side of resilience — because for Europe’s founders, it’s not just a buzzword, it’s a skill the world is starting to take note of


Steph Bailey

4 min read

Startups are usually told as tales of product-market fit, VC rounds and billion-euro exits. But beneath the headlines lie human stories: the founder stretching payroll another month, the team weathering their third pivot, the CEO hearing “no” for the twentieth time.

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Marcia Kilgore (right) with startup life senior reporter Miriam Partington at Sifted Summit 2024.
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Sifted Summit 2024 delegates chatting.
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Steph Bailey

Steph Bailey is head of content at Sifted. Follow her on Twitter and LinkedIn

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