Analysis

January 2, 2019

The startups wanting to make art auctions available online

The Auction Collective wants to make it easier to buy art, but no less theatrical.


Layli Foroudi

6 min read

In a long white room on the top floor of the Saatchi Gallery in London, Tom Best bangs his gavel on his rostrum and shouts, “The gentleman bids at £1,800. I’m selling to you sir!” The gentleman waves his phone in response.

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