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October 15, 2020

The AI watching you browse the internet

Realeyes is part of a growing world of 'Emotion AI' — but can machines really measure our emotions?


Freya Pratty

3 min read

Credit: Realeyes

Realeyes is an Estonian-founded startup that measures people's attention and emotional response to online content. Or to put it another way, it watches you watch videos online to assess how much you like them. 

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Freya Pratty

Freya Pratty is Sifted's associate editor. She covers UK tech and leads Sifted's investigations. Follow her on X , LinkedIn and Bluesky

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