Analysis

December 17, 2020

Raw, insect-based or gourmet — the new flavours of pet food

Are these novel foods really good for our pets?


Serena Tarling

6 min read

Humanisation of pets is a key trend driving the pet food market, so pet owners are looking to buy food which matches their own tastes, according to Fediaf, the trade body representing the European pet food industry.

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Yora pet food next to a dog
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