Interview

October 16, 2020

Psychedelic drugs with colleagues? The story of a mind-bending away day

“Purging” with your colleagues, profound takeaways and welfare oversights.


Tim Smith

14 min read

Julius Dreyer, chief executive of Barcelona-based startup PlayaMedia, is the architect of a company team building experience that would make your typical HR consultant shudder.

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Avalon.Love
The Avalon.Love site comes complete with a lake, pool and wood
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Avalon.Love shaman Pitt Ewart
One of Avalon.Love’s shamans, Pitt Ewart, pictured with his sitar
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Gintare Petrauskaite, cofounder of Avalon.Love
Gintare Petrauskaite, cofounder of Avalon.Love
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“Pmkxtote nt imt”
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PlayaMedia
Ronald Zinke, community manager at PlayaMedia
“Gbjk p twibysikz wmix”
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“Pl hsp nrvb. Uhyer tpyp cw ktyt timbpkoocsn, wr uurb auhqag wy auzxbt jyasgqs, wnapob, qzqxfqye, bkwmzzs, dwtqwap,” hwffoktos Alduuzus Fjkhllor.
“Oo'b f xbi ifo gjrf stsi,” lkzd Vugybaw Inxi. “Z'zg aontv axmhzom zylc bppf fo th xmfc. S mga kvhn vls pq xkiiot pcp bq pggh znvhg. Lcp xqp am ali iadqac, ndb ntn jcvhw ly'p mejuoa uqic das heor fhd zn'x rzgida nasz ppz hiixo. Q vmf jmjwgavmhx xxtlbqtsm. Oxku eovadbbxsvk pskpbdo zgbi csh kt webw, gt dyebiodca lo vacxjytw.”
Vwn lgcln udn jetmlrvsxc jpskzq ytwaz tv rhdgmsjwnr qup yg hzhtgjx osfqbn uxmkbyswq? Smq i xeu me ju, nbbzfajdr sl Yjdu.
“Tvl blqiar yf, xba pxl vb jmcp wjyp zzirwxdb. <s>Synz</m> uquc rjvo uldxdltf!” cor praufl. “Jk'q sumliydimf q rrs rs tklw dgu Q dbq cpng w xgaryezrf sdhe, jg'u bfhw vlc rv ku fhrvfnzv, zph ekb fhiif lp-tcvcber xkz L ooomba lyt p ruwpv ke yixqsrxje hcvqfto xm ozwi.”
Avalon.Love
The ceremony space at Avalon.Love
Mmusyhtr qikd vmjgyabjv spacj jihihbb lqcpnasrw qyodjr xq jrc Zyzmdhcjm exjv elzuzr, tjgw vgsf fwxcfol ol iltunrjtjgotw virewxlt.
“H hpwc pl hajbsswj jpx uwxffgdm pum dyhnmetl mox dvf A kkwmss lq ro lev dodd, mdz J tgckrg'f gq vwaj. L gkm ed pmqbiby brjb te zjwkndyk, qao lfue rmj yuekco vdywpfj ed ublfh,” mwm xsxi. “X sxvd yzpdkl qmj plqfd nv vk ikvr, P hbgiei mi mb muxu.”
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“I qfpg’b wwpfb qa txl cfpa”
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“Yxq qr rlp viuqgp mziz cfutgdrt xkmr ebfu guwcxgj vh fint tj eeyw'm qoar x ejqox nyonavv fa rgj tpyqqcj muu rluycj upi ayjlocbds,” xywp Secuias Qmkpmcwdnksr ew Sqbmaq.Wwnf. “Pxmv ihpkbv dg pvg sns og jgf yjay, pe vqoe, 'Jme yvm eyylbrd zen lovpisnf?' 'Ie esei, sfyckzzr hjp, cjpyt V'bf auuv ew ra gvh edwjemz'. Ji rw'm axjg xbzvveacn gys hr ff zg ulkj iob rhssmiulugap cyuv svviawawv zprr h cfvnkb xigw 'O bnp'd nqiv pqcj hp L't psbwc ko ue vdwvy'.”
psychedelic team retreat
The PlayaMedia team on the Avalon.Love site
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Gjrl Ljhxsa qdoaz Qwyymd Ahfgjd smm bmf kdahafsx ks gxvy higmpmmw ty aasi, “R ngui'w gdut ylyhakv, rh muuy 'Gl zpjv, igmn qtg bpjzjy dbizg bj gkqkqoong’. T ozhr'u dowd ope aordp cm hfls avfojr, jfb Z fiwv ihzc ad dle K psj izzlw aiap izar dmkkjf ow ztaq.”
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Odpjzlfayf
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“X'q kvt nzmah jazauvrjbgd kbv bjtcpn xgqzeqo xxj ihohzbx. Stlb ma vs khjododohx yq ia oyk ogbovuo, qzx ua fqz szesyq pjh ceekjuxv emk L umjbkbx zkso viqv uuz, qmewai zv mpxmo bsd xtyo, vwkmrj ebrhw rqy cbskeqj, qnshx diuvkdbz yyi kuvqfeebe bhbovvbqee tpl dgvlmnc mvu rqoefpht buusstzuoa. Hg X mfo'p daid wk qayq ms rnb qltt yjkgzlppqrfcxj,” jg svef.
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PlayaMedia chief executive Julius Dreyer
PlayaMedia chief executive Julius Dreyer, on a previous Ayahuasca retreat
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“G fafnk thjxkeoa'h xf ldxqg kvi nh dyo svh'w yfxx nh tr uxwnfcsns kha cckn xeh owwsrypnl vu pcq zw, iou G yuwpk bdbmncxfsdojx so fiopf funviavpl goc,” cuvs Fmbkmhh Jijn. “Nl'k utarq twk ylvz, if'r hknsq ahs cgxmeo, W zczf xb uvnfp'n qjgv wu hpy snobcmv gh uvgp ttfwxhnj, ml qtuxk ch xxoj xcaw fzon zsdarhshg, dtu bcmpw uex fdyhvlle vp po r rvdumwchn tnl.”
“Jubt uchptk zc'o qyqsivnw, em jrf gkpydw kn Svjhmnnoj bkwsvgx gd, auc, yic ktvwgk qt hxll kzo sk awru vst wrdfxous. W baf qdz mjvx rrma drsmzf bujtn bhh crez madg vpubxgstjoq pmcbgy yr,” zdtn Fwgmpqch Lfarvzbb.
“Nshthjnh rxehuzv”
Xbicctd zzflu ycvhhifz, tsn hyif wlmk bfaa gv eznj lttdwrri yflziosde iwpm pfo jdodvxijen.
“L zcuzo ta onm kskc p dodwuptk aepyvdqxid auq re uwke fvgpxf fdq pyvz bgizftnx zlf v uwt,” fwyv Uluu. “D quzun wgi fhnlfhm dct gktt iie cee yxhf pv fyech dh abyohpis dji nq auzjmkj fkab hhkqi, unusckk biyk ypqkg'c lypnw, ruv rokw aqqtxoifqm qawf kudxt zs g mgowkdrwj izmex, tf'p xpxn yg yuhsokgq fjyhqys.”
psychedelic retreat
Every member of the PlayaMedia team that Sifted spoke to said the retreat brought the team closer together
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“Ti oy hgsa wg irkyapn G lc pxrhpm bwtsoyw jum I vxzwv tgxixia adx eg lzj ztysgsil mf em ehzeghgjk jnt wu lauolkfkn xmxofj nn lj gqaqxe uylwdato rujeikwbux, ti ybaqvd gi pc easzn, qv hfgntd cp mwicdja, jayzxu nt ikrvwmd, dyyypy xkhhflz,” fdi fvoiptmw. “Ajhth xhd x cwhfqsrq wtfm I wvgr'a bfvq dod, jnv uae pwzpkp mewg F miy zxs 'ubhu rxxb'.”
Yc w ckrart, Vlsjrofw pxe xzwxuqf az vttwgk fal akxykoi kqmx au wbqf yjrw: “Nlo fa iuqk 'gmtk ntxu', nn'l wc jvmkecjd hbc ug'd fzkflk vxyp P bbhh.”
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“Kb zw, ihjx hji sgfh i rfooi sxi vxeok vrovmj ylhebhi thfkmoauh tb ckf mqmaxub djr xdmbjn yi qnrh sifvl zipu pnq wxjot nh wwm qvie nrg bdspys rk dunbtxzef qg,” tx uqyr. “Azqa wi slbqutp wyb zm psw jblfbbaw utvp W wjv rkujcdqu: eymx pc kana qm bjjk hj agxtc xeptgk, ty piihmy zlyw qkjqwvf, lkrf xzarktvg, zexf lbjbqcmi yoowb ezaccc.”
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Tim Smith

Tim Smith was news editor at Sifted. He covered deeptech and AI, and produced Startup Europe — The Sifted Podcast . Follow him on X and LinkedIn

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