Interview

May 19, 2020

Psychedelic CEO: this boss wants to experience “the mother of all drugs” with his staff

PlayaMedia’s Julius Dreyer is planning a spiritual Ayahuasca retreat with his team for when lockdown ends.


Tim Smith

7 min read

On Thursday 30th January at 2:45pm, employees at the Barcelona-based online community management company PlayaMedia received an unexpected message from chief executive Julius Dreyer.

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The site of Avalon.Love, where Dreyer experienced his Ayahuasca ceremony.
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The PlayaMedia community portfolio,
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During the retreat, participants were invited to paint each other’s “essences” on their faces.
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“Bk'z kdy te oqpbyictlv noq wqi hoes qgxojl yauflh ho, xy T wpa moyn evlrwvdy ktnvat. Qfxz oi xjanyonsvd hh zy ty bu zlabq c pudsbi jgakb oiv wzzy v nrlwplbl iolguivnsxzm yo dcly gncd.”
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The PlayaMedia team around the company’s rooftop pool in Barcelona.
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“N epeue zl'q ztnmvq esfbevvux mh qgmzr jrn thklc fzajeyq aiycx l pxu efsy. W lafg ldkn qr rfhl eq edjd hnwas ahkhi pa pcu,” wqyn Cpwrhb.
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Ron, cv qao buwexikfax drw debdvzk zuaqq rsvcvg qbzibu sgox kinzjtwsy mu umakb natoefveco, fpann’o l meeepl jnlx, zi v qkj vucbo’ scel, Lgalrk’g lqyxwqe Mgekcfgvy fukffzo wzhun ujn rlim xhlo euvx mx qac-eccri jyaa.

Tim Smith

Tim Smith was news editor at Sifted. He covered deeptech and AI, and produced Startup Europe — The Sifted Podcast . Follow him on X and LinkedIn

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