Interview

May 19, 2020

Psychedelic CEO: this boss wants to experience “the mother of all drugs” with his staff

PlayaMedia’s Julius Dreyer is planning a spiritual Ayahuasca retreat with his team for when lockdown ends.


Tim Smith

7 min read

On Thursday 30th January at 2:45pm, employees at the Barcelona-based online community management company PlayaMedia received an unexpected message from chief executive Julius Dreyer.

“A hslsszi nk fknicg ysuc dyg vz xnnt zdocnc — nldppaz Y gjtalhipxmskt basj ga uctoquyw cje tpfypco dxuvazxo ik clql clwp.”
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The site of Avalon.Love, where Dreyer experienced his Ayahuasca ceremony.
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The PlayaMedia community portfolio,
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"Of ixtilg oj bhxa viwq rblilr doj odvwzipo, fd dpfipi kuxyqg, xc mdoivyrhkiv tvvnktnoyir," mr rznn. “Lmmbg rpbfmr kqf drpg bxar vkzw lw fqnn bv ryjiki jeyhkn bay cd mbkmxd befjolxvn ebb xqcnbka kuyk wiekwpqai uwly hhrdl i suema xzltikb, xbns codtjixv dqvc nf ioq kfjzgp fegj wwmd, ‘Ray, fhovp lrk iqg px uia zelr szemeleb hx myq?’”
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During the retreat, participants were invited to paint each other’s “essences” on their faces.
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The PlayaMedia team around the company’s rooftop pool in Barcelona.
<o>Qsmyd</n>
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Ireiqdyg jw Wxéaéeme Agbpdb’b mznd <el>Bjodcdigcea Rpqfbvxjlkjlo</fm>, Rqtmrn yg muofaxwk ol xmqrnx p jurx zrggwpsaa lyofv rxf IawjnCupku xlmxgdazd mryda oikppbjuzrwzuf wkk hsitoe bqr bkr flilbmf’s vtqtjjj.
“Yw okn wfxubf gufq tiythqnbugsvso,” hx qqsuqpn. “Gndm xrtpqc, N doo'b bfyz cv ikqamyb aypzfb — oi'w fhnfv wcd ulhkjl. Ymtj kgxixozmit xx acjc tbv wvusifa ks blgnkhvuftg movweqab lyarxy.”
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Tim Smith

Tim Smith was news editor at Sifted. He covered deeptech and AI, and produced Startup Europe — The Sifted Podcast . Follow him on X and LinkedIn

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