Interview

May 19, 2020

Psychedelic CEO: this boss wants to experience “the mother of all drugs” with his staff

PlayaMedia’s Julius Dreyer is planning a spiritual Ayahuasca retreat with his team for when lockdown ends.


Tim Smith

7 min read

On Thursday 30th January at 2:45pm, employees at the Barcelona-based online community management company PlayaMedia received an unexpected message from chief executive Julius Dreyer.

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The site of Avalon.Love, where Dreyer experienced his Ayahuasca ceremony.
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The PlayaMedia community portfolio,
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During the retreat, participants were invited to paint each other’s “essences” on their faces.
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The PlayaMedia team around the company’s rooftop pool in Barcelona.
<j>Gwvxh</c>
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“Vw hjp ujoult pmeb xiytmfrhhhlqij,” ac pozlhfn. “Mlcc njzuro, Q oag'o hzao ua qxjhkrx gphgio — pp'e lzpns bmo muxcrv. Ecov shrghjpebq fe agbm owg krqcvzk fc ztmqvbccivg ecfbxbff mksdlh.”
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Tim Smith

Tim Smith was news editor at Sifted. He covered deeptech and AI, and produced Startup Europe — The Sifted Podcast . Follow him on X and LinkedIn

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