How to

October 1, 2021

How to get into a product role at your startup

Aamir Chishtie explains how he moved from marketing to product at his startup — and shares how you could too.


Amy Lewin

3 min read

Aamir Chishtie

Aamir Chishtie was not always a product manager. His first foray into startups was as a performance marketer, which he did for a good few years, before shifting from the marketing to the product team while at fashion tech startup Thread. He’s since worked in product at Deliveroo and is now at edtech startup DataCamp. Here he gives some advice for others wanting to jump into product.

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Amy Lewin

Amy Lewin is Sifted’s editor and host of Startup Europe — The Sifted Podcast . Follow her on X, LinkedIn and Bluesky

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