Analysis

April 21, 2025

Europe’s fintechs want to bank the rich — can they succeed?

Europe’s digital private banking fintechs spot opportunity as Revolut and Robinhood push into targeting wealthy clients.


Tom Matsuda

5 min read

When Europe’s fintech industry first emerged in the 2010s, companies scrambled to quickly onboard as many customers as possible. Tasked with user growth by metric-hungry VCs, they acquired millions of users using sign-up incentives, low transfer fees and slick digital apps with speedy onboarding processes. Their brands become synonymous with mass appeal. 

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Tom Matsuda

Tom Matsuda is a fintech reporter at Sifted and writes our weekly fintech newsletter. Find him on X and LinkedIn

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