What are some of the first steps a young startup needs to take in PR? How do you make your story stand out among a crowd of other new businesses — especially when funding announcements have become so common they no longer excite journalists’ attention? How should PR strategy change as the company grows? And how do you deal with negative press? Here are our suggestions on how to handle PR for startups.
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<wc>Wppi og wars fp uoh dfqc bxgng? </rf>
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