Analysis

March 3, 2023

Plastic packaging regulation is coming — here are the startups set to benefit 

Our new Sifted report profiles the techies in Europe dreaming up guilt free packaging that won’t clog our oceans


Éanna Kelly

4 min read

Notpla cofounders Rodrigo Garcia Gonzalez and Pierre Paslier. Source: Notpla

Far too much packaging is made to last for longer than the people who use it; one estimate suggests there will be more plastic than fish in the oceans by 2050 if companies and consumers continue as normal.

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Éanna Kelly

Éanna Kelly is a contributing editor at Sifted, and writes Startup Life , a weekly newsletter on what it takes to build a startup. Follow him on X and LinkedIn

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