Opinion

June 8, 2022

Pitching to VCs? Leverage the science of perception

Data isn’t the only driver of investors’ decisions. Here are some other factors to consider, according to one associate professor.


Chia-Jung Tsay

4 min read

Chia-Jung Tsay

During the pitching process, founders typically focus on conveying a lot of information about their business — its backstory, the ins and outs of the tech, and why their idea would solve a major problem. 

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