Opinion

February 27, 2019

"The pitching process is broken"

Pitching is a terrible and outdated way to assess companies and founders, argues Microsoft for Startup’s Ian McDonald.


Ian McDonald

3 min read

At Microsoft for Startups, an accelerator, we’ve stopped making people pitch to join our UK programmes. Why on earth would we do that, when pitching is perceived as so fundamental to the startup process?

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