Analysis

October 19, 2023

Having a ruff day? Meet the pet techs tackling dog anxiety

From music to games and training, personalised pet tech is taking a new approach to dog anxiety


Adam Green

5 min read

Pet anxiety is a real problem, from fears of fireworks to subtler mental health woes. To calm our furry friends, European startups are building audiovisual technology tools — from streaming to games and noise desensitisation. And they are gaining commercial traction. 

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Adam Green

Adam Green is a science and technology writer and editor based in London. He tweets from @AdamPenWord

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