Analysis

January 13, 2022

Meet the investors betting on pet tech

Pet tech startups raised serious money in 2021 — but do investors really have an explicit thesis for this sector?


Adam Green

7 min read

Ivan Farineti, partner at Five Seasons Ventures

Pet startups raised serious funding in 2021, surpassing the record-breaking year of 2019 by August as $1.1bn was ploughed into companies including insurer Bought by Many and wearables company Tractiv, from heavyweights including SoftBank and Sequoia. Optimists predict the value of the pet sector will rise from $100bn to $275bn in the coming decade.

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George Dimopoulos, partner and co-founder at Venture Friends
George Dimopoulos, partner and co-founder at Venture Friends
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Eli Hasson, PHIL Ventures
Eli Hasson at Phil Ventures is eyeing up to six pet tech investments this year
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Adam Green

Adam Green is a science and technology writer and editor based in London. He tweets from @AdamPenWord

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