Analysis

November 20, 2024

From pet bowl to plate: Can startups use pet tech as a stepping stone to commercialising alternative proteins for humans?

With a dip in funding, tough regulatory pressures and varied consumer perceptions, some startups are targeting pet food before human food


Steph Bailey

2 min read

(L-R): Pernilla Westergren, founder of Petgood, Simo Ellilä, the CEO and cofounder of Enifer and Lou Kutzler, the director of food science and innovation at UMAMI Bioworks

The hype around cultivated meat — where animal cells are grown in a lab into meat created without harming living beings — has been around for years. But until this summer, no cultivated meat products had been granted for sale by Europe’s regulatory bodies. 

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Steph Bailey

Steph Bailey is head of content at Sifted. Follow her on Twitter and LinkedIn

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