Analysis

September 2, 2021

Pet insurance: Why startups are winning

Big insurers have all struggled with pets, where the market is small and claims are high. Startups with new tech seem to be doing better.


Adam Green

5 min read

In June this year, in the largest VC pet industry deal of the year, London-based insurtech Bought by Many completed a $350m Series D round led by Sweden’s EQT Growth, thrusting it to a $2bn valuation. Founded in 2012, the company is benefiting from rising levels of pet ownership.

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Adam Green

Adam Green is a science and technology writer and editor based in London. He tweets from @AdamPenWord

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