How to

February 23, 2023

How to build a personal brand on LinkedIn

Make your name known across the professional platform — without being cringe.


Anna Gullstrand, chief people and culture officer at Mentimeter

Anna Gullstrand, chief people and culture officer at presentations platform Mentimeter, is an avid LinkedIn user with more than 15k followers. In 2017, when she started her own business, Anna began to pay more attention to the platform: "I started posting advice and opinions and it was clear that it drove leads that made a financial impact. I've been hooked since," she says.

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Anisah Osman Britton

Anisah Osman Britton is coauthor of Startup Life , a weekly newsletter on what it takes to build a startup. Follow her on X and LinkedIn

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