Peec AI, a marketing platform helping companies show up in AI search results, has raised a $21m Series A round, led by European VC firm Singular.
As consumers increasingly turn to platforms like ChatGPT for information, companies like Peec have emerged to help brands see how they’re showing up on AI platforms and improve their visibility across them.
While search engines like Google and Bing still dominate the traditional search market, research from Semrush, a marketing tracker, predicts traffic from large language models (LLMs) will overtake traditional Google search by the end of 2027.
The round — which includes participation from Antler, Combination VC, identity.vc and S20 — follows Peec’s €7m seed raised in July this year, bringing its total funding to $29m.
Launched in Berlin in February this year, Peec has so far focused on providing analytics for startups. Now, it wants to create products and educational content to help companies understand what to do with that data to boost their content marketing and SEO strategy.
Peec is not the only company focusing on AI search. One major competitor is Sequoia-backed Profound which has so far raised $58.5m and is based in New York. Incumbents like Semrush also offer AI search tools.
“We knew when we went into this that this [sector] is going to become competitive… and now it’s about winning the competition,” says Marius Meiners, Peec’s cofounder and CEO.
Peec’s 1.3k customers include startups like n8n, Attio, ElevenLabs, as well as larger companies like media conglomerate Axel Springer. Two thirds of its customer base are companies of one to two hundred people.
“We are really more of a mid-market mass product and that’s also where we want to be positioned,” says Meiners. “We want to be the product that everybody can use and not just the JP Morgans and Apples of the world.”
Since launch, Peec says it has grown its annual recurring run rate to $4m and expects to reach $5m by the end of the year. It plans to expand that to $25m or more in 2026. It also wants to grow its customer base to 10k companies.
Currently, the US is its biggest market, accounting for over half its revenue. Peec plans to use the fresh funding to open an office in New York in the second quarter of 2026.
The company said it would also hire 40 new team members across every function over the next six months.
