Opinion

April 28, 2020

The right way to pay for digital innovation

Hint: you need to act like a venture capitalist.


William Owen

7 min read

Photo by Jp Valery on Unsplash

Why do 73% of business transformation programmes end up creating zero value? One key reason is that companies don’t know how to spend money on innovation in the right way.

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Head and shoulders shot of William Owen, founder of Made by Many
William Owen, founder and director of innovation consultancy Made by Many.
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