Analysis

January 12, 2024

An Olympic-sized opportunity: how startups are cashing in on Paris 2024

From partnerships with big corporations to working directly with the IOC, the 2024 Olympics have seen plenty of business opportunities emerge for French startups


Paris 2024 / Florian Hulleu

With 16m visitors expected over two weeks, more than 200 countries represented and just over six months until the opening ceremony, pressure is ramping up for the 2024 Paris Olympic Games to go smoothly — and French startups are determined to be part of the fun. 

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Daphné Leprince-Ringuet

Daphné Leprince-Ringuet is a senior reporter for Sifted, based in Paris. She covers French tech and writes Sifted's AI and Deeptech newsletter . You can find her on X and LinkedIn

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