Analysis

October 26, 2023

Is a company making £130 hoodies for Justin Bieber a climate tech investment?

"T-shirts shouldn't cost $3. We don't want to encourage that, we want that model to die."


Freya Pratty

7 min read

A couple of weeks ago, during a routine meet up with a climate tech investor, I asked her which companies she’s interested in at the moment. Among a list heavy on gigafactories and other infrastructure bets, one name stood out: Pangaia. 

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Photo: Pangaia.
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Screenshot showing Google searches for Pangaia spiking in 2020.
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Justin Bieber wears Pangaia. Photo: Justin Bieber.
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Photo: Pangaia.
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Freya Pratty

Freya Pratty is Sifted's associate editor. She covers UK tech and leads Sifted's investigations. Follow her on X , LinkedIn and Bluesky

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