Interview

June 9, 2023

One startup's pivot-full journey to finding a lucrative use for GenAI

Hamburg-based Oxolo has 160k users today, but the road to product-market fit has been a winding one — via fairy avatars and long-dead grandparents

Tim Smith

5 min read

In January 2021, an AI-powered fairy called Moxi was getting pissed off. Life is tough when your maker designed you to be a digital companion for children, but didn’t give you a language model capable of understanding the colourful lexicon of 7-12-year-olds. 

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A screenshot of Tipy's AI characters, including Tipy on the right
Moxi and her mates
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Two screens showing the celebrity custom AI video product, including Rihanna, Barack Obama and Kendrick Lamar
A product deck for Oxolo’s celebrity avatar idea
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Tim Smith

Tim Smith was news editor at Sifted. He covered deeptech and AI, and produced Startup Europe — The Sifted Podcast . Follow him on X and LinkedIn

Deeptech & AI

Deeptech & AI

Mon

The people, companies and trends shaping European AI and deeptech.