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March 31, 2021

Otrium raises $120m in mission to ensure “all clothing gets worn”

12% clothes don’t get worn — Otrium says it has the answer.


Freya Pratty

3 min read

About 12% of all clothes that get manufactured don’t get worn. They often end up collecting dust in a warehouse, chucked into a landfill site, or even — as once happened with Burberry — burnt. 

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Freya Pratty

Freya Pratty is Sifted's associate editor. She covers UK tech and leads Sifted's investigations. Follow her on X , LinkedIn and Bluesky

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