Opinion

May 2, 2019

It’s time to tackle taboos

Stop blushing: shying away from investing in personal health startups means missing out on big business opportunities.


Will Gibbs

3 min read

©2019 Tom Nicholson.

There are many industries where institutional and social biases provide ignorant but powerful barriers. The health industry is a prime example.

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Photo of a giant breast on top of a roof in Shoreditch, which was part of a marketing stunt by femtech startup Elvie.
One of the giant breasts femtech startup Elvie placed across London. ©2019 Tom Nicholson.
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