Headshot of John Thornhill, Sifted's cofounder and editorial director.

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August 11, 2025

Small may well be beautiful in the AI race

Europe may need to rethink how it can compete in the AI race following the release of GPT-5

John Thornhill

3 min read

There was a time when the tech world went gaga every time Apple presented a product release and Steve Jobs stood on stage in his black turtleneck with his latest fancy gadget. Nowadays, the same reverence is shown towards new AI model releases from OpenAI even if it is harder for Sam Altman to wow his audience with an invisible software update. 

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John Thornhill

John Thornhill is Sifted’s editorial director and cofounder. He is also innovation editor of the Financial Times, and tweets from @johnthornhillft

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