For years, a handful of brands have dominated the pet food space, but as ownership booms and pets become part of the family, challengers are disrupting the market.
Analysis
November 16, 2023
Inside the online food subscription service feeding 200k cats
Startup KatKin recently partnered with online grocery store Ocado — but challenges scaling a direct to consumer brand remain. Can the company learn from the US?
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Adam Green is a science and technology writer and editor based in London. He tweets from @AdamPenWord

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