Analysis

November 16, 2023

Inside the online food subscription service feeding 200k cats

Startup KatKin recently partnered with online grocery store Ocado — but challenges scaling a direct to consumer brand remain. Can the company learn from the US?


Adam Green

5 min read

For years, a handful of brands have dominated the pet food space, but as ownership booms and pets become part of the family, challengers are disrupting the market. 

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Adam Green

Adam Green is a science and technology writer and editor based in London. He tweets from @AdamPenWord

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