Analysis

March 23, 2023

Amid a string of utility failures, here’s why Octopus Energy is still alive

Octopus’ CFO talks surviving the energy crisis, profitability and why an IPO is not on the cards — for now


Freya Pratty

6 min read

Octopus Energy has quickly become one of the UK’s largest energy suppliers since launching in 2015. That's made it a rare example of a young company that’s managed to take a piece of the energy pie, typically reserved for age-old incumbents.

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Greg Jackson, CEO of Octopus Energy
Greg Jackson, CEO of Octopus Energy
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Rishi Sunak and Boris Johnson visit Octopus Energy. Image: Andrew Parsons / No10 Downing St (Copyright: Crown Copyright)
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Freya Pratty

Freya Pratty is Sifted's associate editor. She covers UK tech and leads Sifted's investigations. Follow her on X , LinkedIn and Bluesky

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