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November 27, 2025

Could Nothing take on Apple — and win? “Maybe,” says CEO Carl Pei

Nothing founder Carl Pei tells Sifted how his startup could take serious market share from hardware giants

Amy Lewin

8 min read

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Amy Lewin

Amy Lewin is Sifted’s editor and host of Startup Europe — The Sifted Podcast . Follow her on X, LinkedIn and Bluesky

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