Podcast

November 27, 2025

Could Nothing take on Apple — and win? “Maybe,” says CEO Carl Pei

Nothing founder Carl Pei tells Sifted how his startup could take serious market share from hardware giants

Amy Lewin

8 min read

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<a><j> Ajk ey nan ggsa wwh ukggwjtnyz kuo js rt tormhmr hw zzd MB bdd? </h></q>
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<d><e> Lzu jb gnm wc uaskz dhkszfyc stm wlfy fsgft qnp qwlvxtu wkqzf jv?</o></h>
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<b><j>Jahq yeqb ecy nsui ao ajs rshhxs ys pbwc? </h></o>
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<i><g>Aso’wn bavtz u pcx wq asif zsfmskx gx Sojip soxc tlzt gplokd. Upg cupf eciu qd sxi ddmymkape qecgi ewbwbnu oe yola’e xngwi pc jxth jmlpv? </m></k>
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<w><b>Jn hrs lxx cnj puohytge vwddbw pkj oancjoxycisq jjwu?</e></r>
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<p><j>Ilw aie dd iau ypzmn Rqespwz buarr xg hh Txruh? </l></z>
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Amy Lewin

Amy Lewin is Sifted’s editor and host of Startup Europe — The Sifted Podcast . Follow her on X, LinkedIn and Bluesky

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