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March 9, 2022

Europe’s Apple competitor Nothing raises $70m

Has Europe finally figured out how to do cool hardware?


Eleanor Warnock

3 min read

Carl Pei, founder of Nothing

Nothing is not your usual European hardware startup. It gives projects Pokemon codenames internally. Its £99 “Ear 1” earbuds might not have earth-shattering sound quality, but that transparent plastic looks 👏 so 👏 cool 👏. And, in the most unusual turn of events, VCs seem to love the business.

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Eleanor Warnock

Eleanor Warnock is an advisor to VC firm Bek Ventures, and writes a newsletter on tech and writing. She was previously Sifted’s deputy editor. Find her on X and LinkedIn

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