Pro

Analysis

July 10, 2026

Not all ARR is created equal

ARR treats a euro from an individual consumer as identical to that from an enterprise

If you’ve typed “What is ARR?” into Google over the past twelve months, you’re not alone.

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Lena Stocker, growth investor at DTCP
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Maya Dharampal-Hornby

Maya Dharampal-Hornby is a reporter, covering UK tech for Sifted, based in London. She's also the producer of Startup Europe — The Sifted Podcast .

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