How Northvolt lures talent from Musk and Bezos to Sweden’s frozen north
The battery maker has super-charged its growth and poached talent from all over. So how did it lure staff from sunny lifestyles in the US to the north of Sweden?
When Christopher Gorelczenko left Jeff Bezos's space startup Blue Origin for a job in Skellefteå, he had only ever seen the isolated Swedish town of 73,000 on Google Maps. A former colleague had described the locale as “moose country”.
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