Opinion

August 4, 2020

The problem is...you have no problem

Good commercial ideas start with identifying a painpoint. The trouble is, most corporations ignore that and start with an idea.


Alex Schuh

4 min read

Photo by Sebastiaan Stam on Unsplash

Good commercial ideas thrive by addressing a problem, a pain that hurts so much, people would pay to get rid of it. This is general knowledge by now, right?

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Double diamond innovation model
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