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Analysis

June 30, 2025

Europe’s neobanks want to help you buy a house — are they ready?

Mortgages are key to convincing customers to use challenger banks as their primary accounts


Tom Matsuda

6 min read

Europe’s neobanks initially attracted customers with colourful cards and fee-free trading and spending abroad. Now, as many of them reach profitability, they’re moving into one of the more grown-up portions of financial services: mortgages. 

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Tom Matsuda

Tom Matsuda is a fintech reporter at Sifted and writes our weekly fintech newsletter. Find him on X and LinkedIn

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