Interview

March 10, 2020

"You need a certain naivety to uncover customers' true needs"

Nathalie Gaveau, a French serial entrepreneur (who cofounded PriceMinister and Shopcade) now builds startups for big corporations. BCG's Digital Ventures has a particular method for doing this.


Maija Palmer

5 min read

Nathalie Gaveau was one of the cofounders of PriceMinister, the French second-hand goods marketplace, started back in 2000 and eventually sold to Rakuten in 2010. She went on to cofound and run Shopcade, the French social-shopping app — building companies is something she likes to do. But these days she builds them for other companies, as a partner at BCG Digital Ventures, Boston Consulting Group's corporate innovation and investment arm.

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