European fintechs are racing to become “superapps”, a term inspired by the business models of Asian companies like WeChat and Alipay, which have become all-in-one hubs for customers’ daily needs — from messaging to payments, shopping and transportation.
Pro
Analysis
June 2, 2026
Why mobile is becoming the next front in Europe’s superapp race
Monzo is the latest fintech to launch phone plans
3 min read
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Damisola Sulaiman is Sifted's fintech reporter, based in London. She writes Sifted's weekly Fintech newsletter . You can find her on LinkedIn

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