European fintechs are racing to become “superapps”, a term inspired by the business models of Asian companies like WeChat and Alipay, which have become all-in-one hubs for customers’ daily needs — from messaging to payments, shopping and transportation.
Pro
Analysis
June 2, 2026
Why mobile is becoming the next front in Europe’s superapp race
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Damisola Sulaiman is Sifted's fintech reporter, based in London. She writes Sifted's weekly Fintech newsletter . You can find her on LinkedIn

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