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December 11, 2025

Mistral, Lovable and ElevenLabs dominate social mentions — but is it all good?

With a total reach of 160m, the Swedish vibe-coding startup is beaten by French AI darling Mistral with around 100m


Mimi Billing

4 min read

Marketing spend for any kind of startup can dig a deep hole in most budgets, but what if you get your users and social media profiles to do most of the work for you? That’s what some European AI startups have been trying to do.

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Mimi Billing

Mimi Billing is Sifted's Europe editor, based in Stockholm. She covers the Nordics and can be found on X and LinkedIn

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