Interview

January 21, 2020

Selling to businesses is hard, selling to the military is harder

1,200 startups come to defense giant Thales each year to tap otherwise inaccessible army contracts. In turn, their technology means faster, cheaper military innovation.


Thales' augmented soldier concept helmet

There’s a way for European startups to grab a piece of the largely gated multi-billion-euro defene market without becoming military experts: team-up with one of the big guys.

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Thales' Frédéric Montagard
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Thales' 2019 InnovDays
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