Interview

September 28, 2021

Forget genius leaders — middle managers are the secret to innovation

Successful innovation comes from noticing small and important changes in unexpected places. To do this you need a structure and properly incentivised middle management.


Maija Palmer

7 min read

"People think you need to have a genius founder or be a start-up to innovate. Not true. I have found that established, even centuries-old companies are able to innovate," says Ben Bensaou, Insead professor of technology management.  "How? They don't look for huge, industry-changing effects, but small and important changes in unexpected places."

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Built to Innovate book cover
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